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Unstoppable Growth: Immune Health Supplements Market to Hit $34.73 Billion by 2028


Robert Tavares

March 29, 2024 - 10:15 am


Dynamic Surge in Global Immune Health Supplements Market Forecasted Through 2028

DUBLIN, March 29, 2024 – The comprehensive analysis entitled "Global Immune Health Supplements Market - Outlook & Forecast 2023-2028" has been included in the extensive offerings by

The international marketplace for immune health supplements has displayed significant financial growth, escalating from a $20.80 billion evaluation in 2022 to a projected $34.73 billion by 2028. The market is currently progressing at a notable compound annual growth rate (CAGR) of 8.92%.

The upsurge in immune health supplement production is particularly noticeable in both well-developed and emerging markets, attributed in part to the global COVID-19 pandemic. To garner a competitive edge, vendors are zealously investing in innovation, producing state-of-the-art, quality solutions. This vigor has culminated in intense competition through the introduction of groundbreaking solutions.

Dominant players such as Amway, Bayer Ag, DSM, Glanbia Plc, Herbalife Nutrition, and Nutramax Laboratories have garnered significant market shares and have deeply penetrated global markets with their diverse offerings. This robust competition is observed within a market comprising a mix of local, national, and international vendors.

North America Leads Global Market Share

The region of North America notably holds the lion's share of the global immune health supplements market, exceeding 33% in the year 2022. This immense share can be attributed to the high daily consumption rates of immune and other health supplements, which generate significant revenue across the region. Furthermore, an elevated rate of expenditure on such supplements aids in sustaining this high market share within the global landscape.

Particularly popular in this market are vitamins, probiotics, minerals, and botanicals for immune health support. In comparison to Canadians, American consumers are approximately three times more likely to partake in dietary supplements such as vitamins, fatty acids, probiotics, proteins, and amino acids. An impressive 80% of supplement users in Canada are regular vitamin consumers.

Innovation in Supplement Delivery

Encapsulating the zeitgeist of health supplement innovation are non-pill formats such as soft gels, gummies, and effervescent tablets, which are swiftly becoming consumer favorites. The Nutraceutical World Report of 2021 revealed that these novel delivery methods afford brands the opportunity to stand out through diversification in product presentation and appeal to specific consumer preferences and needs.

Elderly individuals and children form a considerable consumer base within this market, often preferring gummies or soft gels due to the difficulty of ingesting large tablets. The pandemic period catalyzed a significant demand spike for these formats, marking a distinct trend shift in consumer preferences.

Trends and Innovations in Ingredients

In the aftermath of the pandemic, consumers have gravitated with renewed vigor towards immune health, investing unprecedentedly in their well-being. This shift is reflected in product launches, with around 27% of global vitamin and mineral supplement debuts between April 2021 and April 2022 carrying immune support claims—a marked increase from figures a half decade prior.

The involvement of companies like DSM in the development of these products underlines a dedicated focus on the infusion of novel ingredients that promise immune health benefits. Medicinal mushrooms, for example, have recently become a substantial ingredient in the production of immune health supplements.

The Natural Wave

Herbal or botanical supplements are gaining traction as primary choices for immune support. These natural remedies have seen heightened use during the pandemic, particularly as they are identified as effective against a range of diseases. Innovative plant-based options, such as prebiotics for gummies, have also expanded the consumer product portfolio.

A spotlight shines on certain ingredients for immune health, notably vitamin C, vitamin D, zinc, and curcumins. These ingredients play pivotal roles in nutrition and pathogen resistance, and their popularity as immune health support solutions remains unshaken.

Insightful Market Segmentation

A segmentation of the market by ingredient type reveals that vitamins and minerals take precedence, holding over 41% of the global market share in 2022. Within this segment, vitamins C and D are particularly in demand due to their proven efficacy in infection control and wound healing, among other health benefits.

Minerals like zinc and selenium are also widely endorsed in immune health supplements. Certain populations exhibit a higher prevalence of selenium deficiency, which correlates to compromised immune responses, highlighting the global disparity in nutrient intake.

Preferences in Form

The capsule and soft gel format dominates the immune health supplements market, with consumers and manufacturers alike favoring this form for its ability to encapsulate a wide array of active ingredients and its compatibility with minimal excipient usage.

Capsules also lend themselves to marketing strategies that focus on a "clean-label" status, a selling point for many health-conscious consumers. Soft gels, as a specific capsule type, have recently seen an uptick in popularity, forecasting strong growth in this segment.

Age Groups and Demand

The age demographic of 18-34 years old leads the market. This group's heightened awareness and willingness to invest in their immune health, coupled with health expenditure, drives segmental growth. Within this population, vitamin and mineral deficiencies are common, boosting the demand for immune health solutions.

Additionally, women in this age range, particularly during pregnancy, exhibit a notable demand for immune support supplements.

Distribution Channel Insights

Distribution channels for immune health supplements include pharmacies, drug stores, supermarkets, hypermarkets, e-commerce, and other channels such as health & wellness stores, specialty stores, fitness stores, and malls. In 2022, pharmacies and drug stores dominated the distribution landscape.

Pharmacies often serve as the principal point for healthcare products, especially in developing markets. The aging population and the general healthcare-seeking populace drive demand for immune health supplements in these settings, contributing substantially to the overall market growth.

Addressing Key Market Queries

Researchers have explored several pivotal questions regarding the immune health supplements market. These inquiries delve into the size and growth rate of the market, the dominant regional market share, trending topics, and the key market players who are shaping the landscape of immune health supplements globally.

Opportunities and trends in the market are intricately tied to consumer preferences, with a rise in appeal for gummies, soft gels, and effervescent immune supplements. Additionally, the formulating entrance of fresh immune health ingredients and products indicate a dynamic market.

Enablers of market growth are forged by a surge of natural ingredients, continued demand for immune health staples such as zinc, vitamins C and D, and the needs of consumer populations managing chronic illnesses. Conversely, market restraints are present in the form of dosage-related risks, preferences for alternate immune health remedies, and issues surrounding product recalls and mislabeling.

Company Profiles and the Leading Edge

Esteemed companies like Amway, Bayer AG, DSM, Glanbia PLC, and Unilever serve as key profiles within the report. Their strategies and market impact are carefully scrutinized.

Not to be overshadowed, numerous other prominent vendors add depth to the immune health supplements market. Names such as ADM, Aden Healthcare, AKER BIOMARINE, BioGaia, BELLRING BRANDS, INC. (BRBR), and ChromaDex signify a rich mosaic of companies contributing to the ever-evolving sector.

For Additional Information

For those seeking a deeper understanding of the "Global Immune Health Supplements Market - Outlook & Forecast 2023-2028," the full report is accessible here.

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SOURCE: Research and Markets